The paid search landscape is constantly changing. There's no room left for falling behind on Google and Microsoft Ad management. Marketing Managers are being forced to change their strategy on the regular and sometimes a simple radial dial being left unchecked could cost you thousands!
Contact Steph for a quote and a second pair of eyes could help your company's entire performance.
Think of me as a third eye. You already have a great staff with strategic goals, but sometimes, Google creeps that auto-apply and one random radial dial button you didn't click to make an extra buck for them. (Remember Google is a business as well.) Avoid conversations starting with, "Google implemented this without my knowledge". I'd be happy to jump in with reader-only access and pull an audit of suggestions in a prioritized manner.
When I work with agencies, I work with agencies. It is respectful to let you client know that I'll be taking a look but that's really your decision. I am very ethical in my work. I will decline a partnership with a future client of mine if it is a conflict of interest with my current clients.
I'm here to better the account. If you need help explaining to your client(s) the reasoning behind strategy, I may be a good source to help. I'm an outside point of view with a data analytic drive.
Ok, so you don't know everything there is to know about how Google Ads work, that's ok. You hired an agency or an in-house marketer to be the expert on the matter and you're just not sure you're account is being optimized properly. I'm here to lend an extra eye.
I can set aside meeting time to explain Paid Search to your staff. When your employees know what questions to ask, the bond between Media Buyers and clients grow.
The goal is to help open that line of communication and instill more trust in decision making. Hiring an agency should be more like hiring an extended team. Collaboration is needed on both fronts to be truly successful.
Alexander Graham Bell
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